Swatch It: Flower Zoom-In Ultimate Mascara

flower zoom-in mascara

When I purchased the new Flower Zoom-In Ultimate mascara, it was solely based upon it’s rose gold exterior. I can’t help it. I’m a rose gold addict. Fortunately for me, this has turned into one of my favorite mascaras.

Shiny packaging aside, the formula of this mascara is almost gel like. At first I was concerned because the brush is of the plastic variety rather than actual bristles, which I tend to loathe. This wand is a bit different, however. The bristles are small and close enough together that you don’t feel like you’re stabbing yourself in the eye, even with the wand fully extended. Oh, right. Did I mention the wand has a twist action brush that allows you to build up an incredible amount of product with hardly any clumps? It can go from a typical brush to a spiral and, with another twist, an even tighter spiral that is great for adding volume.

flower zoom in mascara

Wand Fully Extended
flower zoom in mascara

After One Twist

flower zoom in mascara

After Two Twists

I recommend applying one layer of mascara with the wand fully extended and then building up with the twist action for best results. I found this mascara super easy to apply and it doesn’t hurt my sensitive eyes. As far as running or smudging, I’ve had zero issues with either. Which is pretty impressive since my face is really feeling the effects of allergy season!

Have you tried this mascara? What did you think?


5 comments Write a comment

  1. How innovative. Never even heard of a mascara doing this – optional twisting. I’m with you on the fact that i usually hate rubber bristles but I may need to pick this up! Looks amazing.

  2. Very interesting…I’m excited to try this one. I am on the never ending hunt for the perfect mascara! I’ve tried high $$$ & low $$$ :-(
    Are you still enjoying this product? Is it super thick? Black? Difficult to remove? I’m a sucker for packaging too

  3. So many blog comments went missing and I just found them today! :(

    I do still love this mascara (actually, I used the whole tube and will be getting another once I’ve gone through my stash a bit more). I think it’s one of the most comfortable dramatic formulas I’ve tried. It’s also really easy to remove…I know you said that’s one reason you didn’t like the Benefit one! 😉

  4. I’ve never even heard of that mascara, so I’m glad I came across this post. It sounds great! I’ll have to check that one out. I’d love to see how it actually looks on your lashes.

Leave a Reply